As we approach 2025, Destination Marketing Organizations (DMOs) and Convention & Visitors Bureaus (CVBs) must stay ahead of the curve to attract visitors, events, and sporting activities to their destinations. Leveraging emerging trends in marketing can amplify their reach and ensure their destinations remain competitive. Here are the top five travel marketing trends DMOs and CVBs should embrace this coming year.
1. Immersive Technologies: Virtual and Augmented Tours
Virtual tours are transforming how travelers explore potential destinations. By offering immersive experiences, DMOs can give visitors a “try-before-you-fly” experience. For instance, 360-degree virtual tours allow potential visitors to navigate through scenic spots, museums, and event venues from the comfort of their homes. Additionally, some platforms such as SKYNAV, allow you to overlay historical facts or interactive features such as videos, images, Google Street view, and more, on landmarks during a physical visit, adding depth to the travel experience. These technologies engage travelers emotionally, sparking a desire to experience the destination in person.
Actionable Tip: Develop 360-degree virtual tours showcasing top attractions or AR-enhanced city guides. Partner with event organizers to create virtual venue tours, helping them visualize their events at your destination.
2. AI-Driven Personalization
Artificial Intelligence (AI) enables DMOs and CVBs to deliver highly personalized marketing campaigns. AI can analyze traveler data to predict preferences and craft tailored itineraries. From recommending accommodations to curating experiences that match individual interests, AI-driven personalization enhances customer satisfaction and loyalty.
Actionable Tip: Use AI tools to segment your audience and send personalized email campaigns. For example, suggest family-friendly activities for parents or highlight luxury experiences for high-spending travelers.
3. Sustainability Messaging
Travelers are increasingly seeking eco-friendly options and destinations that prioritize sustainability. Highlighting green initiatives, such as eco-certified hotels or carbon-neutral events, can attract environmentally conscious visitors. Sustainability is no longer just a value-add; it’s a core decision factor for many travelers.
Actionable Tip: Collaborate with local businesses to promote green practices. Showcase efforts like waste reduction, renewable energy usage, or community-driven conservation programs in your marketing materials.
4. Social Media and Influencer Partnerships
Social media platforms remain powerful tools for travel inspiration. Collaborating with influencers can provide authentic, real-time exposure to your destination. Micro-influencers, in particular, often have highly engaged audiences and can showcase niche aspects of your location.
Actionable Tip: Identify influencers who align with your destination’s brand. Encourage them to create content, such as Instagram Stories, YouTube vlogs, or TikTok videos, that highlights unique experiences, events, or culinary offerings.
5. Bleisure Travel and Remote Work Amenities
The rise of “bleisure” travel—combining business with leisure—continues to grow. Remote work flexibility allows travelers to extend their stays, blending work with exploration. Providing coworking spaces, reliable internet, and work-friendly accommodations can position your destination as ideal for this demographic.
Actionable Tip: Partner with local hotels to offer packages that include workspaces and leisure activities. Highlight these offerings in your marketing campaigns to attract professionals looking to balance work and relaxation.
Conclusion
By adopting these five trends, DMOs and CVBs can not only attract more visitors but also foster deeper connections with travelers and event organizers. Immersive technologies, AI-driven personalization, sustainability efforts, social media strategies, and bleisure-friendly amenities are not just buzzwords—they are actionable pathways to securing a thriving future for your destination. As the travel industry evolves, staying innovative and adaptable will be the key to success. We’d love to book a demo with you to show you the power of immersive technology!
