Several months in the making, SKYNAV has officially launched it’s new look amidst it’s newest campaign, #NAVigatingOurFuture, geared toward helping the travel & leisure industry. We tapped Alaniz agency, a San Francisco agency to help us craft our new brand look, feel and completely new color scheme. Luke Bair, their chief brand designer, along with the talented team led by Roxxanne Alaniz, produced a modern yet edgy brand for us. Please see Luke’s comments regarding our new look.
“SKYNAV is focused on bringing people and places together through their immersive location-based marketing platform. Their new identity references the novelty and nostalgia of the visual language of 3D glasses (The 3D Viewmaster as far back as 1939) with the concept of “breaking planes”.
The practical logotype paired with overlaying orbs in red and turquoise creates a serious, yet approachable mark with an updated and modern 3D viewmaster spin paired with the SKYNAV platform which offers sky to ground, realistic 3D imagery.
This concept simplifies the complex relationship between subject matter, viewer, and mobility through space. It exemplifies their deep commitment to delighting their audience with rich and vivid experiences.”
On behalf of the SKYNAV team, we thank team Alaniz for this remarkable update to our brand! Now it’s on to creating immersive experiences for your city, destination, community or venue. Book a demo today!
